bluSKY Questionnaire


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GOAL OF THIS QUESTIONNAIRE
Client input is the foundation upon which successful web sites are built.

This survey will help you articulate and identify the overall goals of your site design, including specific questions regarding message, audience, content, look and feel, and functionality.

Each key decision maker should participate in this survey and answer each of the questions in a thorough but brief and clear manner, and add any additional notes or comments at the end of the survey.
COMPANY INFO
Company:
Address:
Address 2:
City:
State:
Zip:
PROJECT MANAGER AND/OR PRIMARY CONTACT
First Name
Last Name:
Job Title:
Department:
Phone:
Fax:
Email:
Website:
TEAM MEMBER(S)
Team Member Name:
Team Member Title:
Team Member Department:
Team Member Phone:
Team Member Fax:
Team Member e-Mail:
WHO HAS FINAL APPROVAL?
Final Approval Name:
Final Approval Title:
Final Approval e-Mail:
Final Approval Phone:
PROJECT MANAGEMENT REQUIREMENT
(Due to deadlines and client confidentiality, we limit only one person from your company as the contact person between your company and ours. All communications must go through the assigned Project Manager or Primary Contact and campaign development team. This will also insure no wires are crossed and that same message is being delivered. Please make business partners, associates, or reps aware of this, so there is no confusion moving forward).
GENERAL INFORMATION
1. Type of Business
2. What is your current (or intended) URL?
3. Have you already registered a company domain name for your website?
Yes No
4. Do you need hosting services? Who is currently hosting your site?
5. Who designed and developed your current site and what year was it completed?
6. What concerns or issues do you have with your current website, (e.g. optimization, functionality, traffic or sales, general maintenance)?
7. If this is your first website, describe how you envision the site. (please be descriptive)
8. What is the primary objective of your website design campaign? (please be descriptive and discuss both long and short term goals)
9. What is your intended launch date for the new site?
10. If your new site will feature e-commerce, what sales goal would you like to reach within one (1) month of the site launch?
11. Are there any outside considerations that may affect the schedule? (e.g. PR launch, tradeshow, annual report, etc.)
12. What is your specific budget range for this project?
13. Can this project be divided into phases to accomodate budget and timing constraints?
CONTENT
1. Will this site use existing content from the current site? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or using an outside provider?
2. What is the basic structure of the content and how is it organized? Is it a complete overhaul of the current site or an expansion?
3. Describe visual elements or content which should be utilized from your current site or marketing materials. (logo, color scheme, navigation, naming conventions, etc.)
4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing site map for the outgoing site structure? Do you already have a site map or outline for the proposed redesign?
TECHNOLOGY
1. What is your target platform and browser? (if you know)
2. Will your website have database functionality? (dynamic content generation, search capabilities, personalization/log-in, etc.)
3. Do you already have a database in place? Please describe in detail, including specific information regarding existing programs and software.
4. Will you have a need for secured transactions (e-commerce)?
5. How does your company handle order fulfillment?
6. Do you already offer transactions online? Please describe in detail.
7. Do you already have a payment processor bank? List the name of the bank.
8. Are there specific technologies (Flash, DHTML, JavaScript, Real Audio, etc.) you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.
MARKETING/UPDATING
1. How do most people find out about your current website? What methods of distributing the URL already exist within the company?
2. Briefly, what are your short-term marketing plans? (specifically for the site redesign and the 12 months following the launch)
3. Do you have an existing or planned marketing strategy in mind to promote the site redesign? If so, please describe.
4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
GENERAL TOPICS
1. How did you hear about Blu SKY?
2. Would you be interested in any of our additional services?
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